the making of Krew
I could say that the agency was born out of a passion for social media & bringing cutting-edge strategies to the content creation world, but it would be a lie. Well, partially. In all truth, the agency started as a side hustle, initially meant to earn some extra cash but, subconsciously, it was also an avenue to discover my purpose. I would discover shortly that my purpose was to empower creators to reach their full potential through my curated social media services.
I never knew what I wanted to do with my life, but I knew that my corporate job, that gave me job stability but consumed 10 hours of my days and made me live for the weekends, was not it. Despite working at one of the world’s biggest beauty corporations, which reflected my love for the beauty industry and my business degree, I felt uninspired and lacking purpose.
When the pandemic hit, it brought on a wave of new potential job opportunities and business ventures. Tiktok became a landscape scattered with strangers sharing info on how to “work remotely” or “start a business from home” and like many other lost millennials who felt unmotivated by their jobs, I was lured in by the idea of making money online. One particular venture caught my attention - virtual assistance. I decided to give it a try and the more I started to learn about this world, the more I realized the potential it offered me for creating a life for myself that I actually liked. A life that gave me purpose.
I was determined to make it work and like my mom always said - “when you set your mind to something” - really set it - “there’s no stopping you.” She was right.
I took courses, did my research and started networking with others in the virtual assistance space. I launched my Instagram account in April 2021, started marketing, and within 1 month, I had secured my first 2 clients. Beyond being a means to earn some extra cash, I discovered that I actually loved what I was doing. It excited me, scared me, and drove me all at once.
I quit my job in under a year and committed to making the business reflect my passions and goals. When I started as a virtual assistant, I helped business owners with various administrative, branding and social media tasks. Whatever they needed and I was able to help with. But as I grew, I realized that in order for this business to light my fire, I needed to do work that I loved. That meant working with the right people on work that truly excited me.
Kelsey, KREW Founder & CEO
But what was I passionate about? A few of my interests came to mind: female success, beauty, pop culture, wellness. I thought about the type of content I consumed and how it made me feel. Female creators. Beauty and lifestyle influencers. Women in business. Women working on bettering themselves. Their content made me feel inspired. It entertained me, educated me and made me feel reassured in my own personal growth journey.
I wanted to work with these impactful female creators. I wanted to work with women that inspired me and so many other women through their incredible self growth journeys. I also wanted to create my own impact. I wanted to help empower these women through my unique skill-set.
Through my time as a virtual assistant, I discovered my love for social media, the creativity, entertainment, and strategy behind it. Creating curated strategies for my clients became my expertise. But I knew that to create a full-range social media agency for content creators, I needed to offer more than just my strategy. Beyond that, I wanted to create a space where my clients would feel completely cared for and supported. To feel as if they were a part of something bigger. I wanted to build not just an agency, but a community. And that's how my team expanded and Krew was formed.
Today, I'm so proud to say that I have found my purpose. Krew is a true reflection of who I am, and allows me to work with amazing female leaders who inspire me daily. Our team's passionate individuals bring different skills to the table that allow us to continuously expand our goals.
Our ultimate mission at Krew is to become the go-to digital marketing agency & support system for female creators who want to elevate their brand, their content and their impact. We're committed to building strong relationships with our clients and providing them with the personalized care and attention they deserve. When you work with us, you become part of the Krew, and we're dedicated to helping you achieve your aspirations and reach your fullest potential.